Tell Me More

Strategic & Creative Marketing Leader

Deadline-oriented, newspaper veteran with 15 years of progressive multimedia advertising experiences in media planning, brand marketing and revenue generation who has repeatedly demonstrated the ability to supervise detailed tasks from start to finish within million dollar territories.

Digital marketing knowledge includes: e-mail, behavioral, geotargeting, dayparting, PPC, CPA and affiliate marketing, as well as emerging social media trends, blogging and basic Web analytics.

Adept at managing & coaching small sales teams in territory management and revenue generation.

Strategic Marketing Experience

Public Relations & Marketing Consultant

Self-employed Consultant; Raleigh, N.C. ~ August 2009 – Present

Managed PR and marketing needs for several freelance clients from remote locations, occasionally interacting with international e-Commerce businesses. Event marketing project manager.

Researched ideas, scheduled interviews and drafted feature stories.

Web Content Manager & Photographer

Rambles & Raves; Raleigh, N.C. ~ September 2008 – Present

Developed self-hosted WordPress site as creative outlet for writing and photography with a monthly average following of 600 unique visitors.

Team Leader – Senior Account Executive

The News & Observer Multimedia Company; Raleigh, N.C. ~ October 2000 – May 2009

Consistently ranked as one of the elite Account Executives to watch, resulting in progressive promotions. Acted as interim publisher & editor for newly developed magazine division. Won numerous quarterly awards for superior customer retention and revenue competing with 40 reps. Achieved Rep of the Year.

Business Development Manager

Asheville Citizen-Times; Asheville, N.C. ~ January 1999 – October 2000

Rapidly became a superior sales producer and earned AE of the Month nine consecutive times. Promoted to manage new sales team. Conducted college recruitment. Implemented digital sales training.

Staff Writer / Senior Account Executive

The Daily Tar Heel; Chapel Hill, N.C. ~ August 1994 – December 1998

Quickly emerged as a leader. Promoted to senior team member. Mentored new staff with basics of territory management, revenue generation and client services. Researched and wrote feature stories.

Education

B.A., Journalism and Mass Communication: Advertising

University of North Carolina at Chapel Hill; Chapel Hill, N.C.

Language and Culture Certificate: Conversational in French

Université Paris Sorbonne; Paris, France

Professional Training: Beginning Photojournalism, Spanish at Work, Broadcast Media Planning, Social Media Magic, Online Advertising Specialist, Sales Funnel Training, Selling Against the Competition, The Customer, Integrity Selling, Zenger- Miller, Value Selling, TOMA- Top Of Mind Awareness, Fiction Writing, Business Writing, Copy Writing and Dale Carnegie Public Speaking.

MEMBER: International Travel Writers Association and American Writers and Artists.