Making It Personal With Social Media

How Do You Use The Big Three: Facebook, LinkedIn, and Twitter?

Folks, social media is here, and it’s here to stay. There are tons of ways to make these platforms work for your business. Let’s talk more about how to make it work for you.

According to  Kathleen Kelly (a.k.a. Meg Ryan) from the movie You’ve Got Mail, “Whatever else anything is, it ought to begin by being personal.”

Could this have been a precursor to the explosion of social media, after all it was a movie revolving around Internet social situations?

Ok, well, maybe that’s a stretch to think that Nora Ephron could see into the Internet future, but I believe the message was on target. More and more people (and businesses) today are adopting the old school mantra to make it personal, and they’re using social media to do it.

I struggled whether my Rambles & Raves blog should be strictly personal or just business, and finally settled on a mixture of both. People like doing business with people they like. You could have the best widget in the world, but if you have the worst personality, then you’re probably not going to last very long.

This week I attended a social media webinar hosted by Social Media Magic, and they too, confirmed what Kathleen Kelly was espousing over a decade ago. “It’s time to make things personal.”

We’re all familiar with the big three of social media: Facebook, LinkedIn, and Twitter (and if you’re not, email me, we need to talk.) But how are you using them? Is Facebook only for personal friends, LinkedIn strictly business associates, and Twitter, well, bless their heart, somewhere in between? If you just said “yes” to these questions, then you’re missing connection opportunities.

When customers see your name over and over, it reinforces brand image. And when their in the market for your product or service, chances are they will remember you.  Think about how often you see images splattered with the Coke logo.  Most people know what Coke is, and Coke still spends the money.  Why?  To maintain TOMA — Top Of Mind Awareness.  When you reach for a beverage, they want to make sure it’s one of their brands.

This model works with social media.  Each time you touch or interact with a client, you are building brand awareness insurance.  And when they need an authority in your product or service, they will remember you.

With every post, you are creating a brand for yourself, so be certain to project a positive image.  Some media mavens are referring to this as the “brandividual” — your individual brand.

Meg Ryan has created a brand of a versatile, energetic, comedic actor.   To see for yourself,  here’s the trailer from You’ve Got Mail. Enjoy!

\”You\’ve Got Mail\” Movie Trailer

Thumbnail From Warner Bros.